That Lot Appoints New Executive Creative Director
That Lot, creative social agency, has appointed former Deliveroo Head of Creative, Paul Hewitt, as the new Executive Creative Director. He will lead the creative output as part of the agency’s leadership team. That Lot is part of The Weber Shandwick Collective (TWSC), the world’s leading earned-first network.
Paul is a writer and creative director. He joins That Lot from his role as Global Head of Creative at Deliveroo, where he led Deliveroo’s in-house creative agency. Before that, Paul spent nearly five years contracting with Google and YouTube in the UK as Creative Director. Notable campaigns include “#DearLocal”, “Ally-Complete”, “The More We Learn, The Closer We Get” and “This is My YouTube”. Paul has also worked at agencies including Karmarama and freelanced with clients such as Pinterest, Virgin, Yotel, Benefex and Waitrose. Alongside his commercial work, he is also an award-winning writer of drama for film and theatre.
Paul Hewitt, Executive Creative Director, That Lot, said; “Championing creativity on the inside for great brands has been a real privilege. As these brands have grown creatively, I’ve seen Social become the place for brands to get noticed, find their voice and create conversation. Now, I’ve got the opportunity to work with this stellar team at That Lot to get big ideas onto the small screen. The name says it all. Don’t skip on us.”
Dylan Davenport, EVP, That Lot, said; “That Lot is the creative social agency. Creativity comes above everything else. So, it’s important we have someone who has the creative vision, the creative talent and the creative leadership to deliver that promise. And thankfully Paul has all three in bucketloads. Beyond excited to have Paul join us lot, at That Lot.”
That Lot puts creativity at the heart of everything it does. Working with brands to make them unskippable on social. From social strategy, social creative, social production, social amplification and social effectiveness, the agency delivers expertise and cultural relevance. On social. Gregg’s is a recent win from earlier this year, with That Lot running their social media business.
