United by Unique: Amplifying Voices in Cancer Care
By Robert Magyar, EVP, Head of Healthcare, Weber Shandwick Asia Pacific
World Cancer Day shines a light on the struggles, as well as the victories, of patients through successful treatments. It also highlights the efforts of caregivers, nurses, doctors, the innovative work of scientists and the complex tasks of policymakers.
The World Cancer Day theme for 2025-2027, “United by Unique,” puts people at the heart of care and explores innovative ways to make a difference.
As professionals in the communications industry, we have the privilege of working daily with patients, caregivers, healthcare providers, scientists, innovative pharmaceutical companies and policymakers. Effective communication in healthcare is essential for optimal patient outcomes, caregiver support, pharmaceutical innovation and societal wellbeing.
It encourages a patient-centered approach, enabling patients to make informed decisions about their treatment plans.
For caregivers, clear communication ensures they understand the patient’s needs and experiences, which aids in providing appropriate care and reducing caregiver stress and burnout.
Additionally, communication about healthcare issues like cancer facilitates the exchange of ideas and experiences among healthcare professionals, leading to improved treatment strategies, enhanced patient care and the identification of gaps in current practices.
It also provides pharmaceutical companies with valuable insights into the real-world impact and effectiveness of their drugs, driving innovation and the development of more effective treatments.
Communication in healthcare is not just a necessity, but a catalyst for progress and improvement in health outcomes.
Our team of experts works diligently across the healthcare spectrum, focusing not only on the disease itself but also on effective communication about it. In addition to this, we have specific initiatives like The Weber Shandwick Collective: Women’s Health, which is committed to changing perceptions and fostering an open dialogue to shape the future of women’s health.
Find more information about our health offering here.
