Weber Shandwick celebrates wins at 2021 EMEA Sabre Awards 

This week, Weber Shandwick celebrated five category wins at the EMEA SABRE Awards, held virtually for the second consecutive year.

Weber Shandwick in Manchester was presented with the prestigious Company of the Year Diamond SABRE for client Iceland Foods in recognition of the “Iceland Feeds the Nation” initiative designed to help the needy during the pandemic lockdown. This campaign also won the Best in Brand Purpose In2 SABRE Award.


Building on recent success at the PRWeek Global Awards, Prime Weber Shandwick in Stockholm collected the Food & Beverage Gold SABRE for “The Climate Store”, created for leading Swedish food company, Felix and the campaign was named a Platinum SABRE Award for Best in Show finalist.


In addition to the Brand Purpose honour, a further two In2 SABREs were garnered by Weber Shandwick teams in the UK. Best Content Creation for Media Sites (Earned) was presented to colleagues in London for the “Touch Tally” initiative created and delivered for Lifebuoy and Best Earned Media with Influencers + Communities, to the team in Manchester for “Our One Home” for Fauna & Flora International (FFI).


Now in its 17th year, the EMEA SABRE Awards programme recognises engagement, credibility and relationship building through public relations.