Elizabeth Gladwin
Head of Analytics and Intelligence, EMEA, Weber Shandwick
Elizabeth uses data to supercharge business decision-making, applying both the advanced and the simplest analytical and data science techniques. She is passionate about how the use of data can bring innovation, insights and measurable accuracy to solve client challenges.
Elizabeth leads a highly talented team of analysts and data scientists that delivers audience, influencer, channel analytics and measurement – utilising deep learning, mathematical modelling and leading AI technology to mine vast datasets to create industry leading solutions and proprietary tools.
Over almost 20 years, Elizabeth has worked with some of the world’s largest organisations, including Capgemini, Exxon, GM Motors, GSK, IBM, IKEA, Microsoft, Nestlé Nespresso, Novartis, Roche, Unilever and Walgreens.