James Robertson
Head of Digital Communications and AI, UK, Weber Shandwick
With nearly two decades of digital communications expertise, James’ passion for making clients famous online has driven him to continually craft and execute pioneering integrated campaign strategies, creative innovations, digital production, and deft corporate reputation management.
James has translated his innovation-first mindset to now focus exclusively on Applied Generative AI – consulting with major global clients on their AI adoption strategies, integration and transformation. His work with industry giants has centred on maximising impact by embracing generative AI in communications. He has skillfully helped guide these organisations’ comms teams through the broader implications for communications trends and the practical applications of AI technologies for more productive, and impactful, work.