UNLOCK25 – Highlights from the first sessions
At the start of our UNLOCK25 event, Weber Shandwick’s Chief Strategy Officer, Gen Kobayashi, posed a crucial question: What is the importance of value?
What do people value in 2024?
This June, we convened a select group of clients, journalists, opinion leaders and representatives from leading brands for an afternoon of inspirational talks and workshops focused on the ‘me over we’ value shift – and the implications for brands and communications. Find the full presentation below, plus key takeaways from our team.
Key takeaways
Empowering Leadership: insights from UNLOCK25 workshops by United Minds
The United Minds team hosted two thought-provoking workshops at UNLOCK25, exploring how leaders should respond to increased employee agency through their communications.
'Are You Ready For It?: balancing control and chaos in culture
Weber Shandwick's Dylan Davenport and Jeffrey Spivock's UNLOCK25 workshop explored how brands can enhance their cultural relevance and ultimately become more 'Taylor'.
The rise of the micro and nano influencer
This Unlock25 workshop looked at how embracing micro and nano influencers is crucial for brands to stay relevant and effectively reach niche communities.
AI: transforming communications and brand trust
Our Unlock25 workshop explored the delicate balance between embracing the opportunities and efficiencies AI brings, whilst remaining vigilant of the threats it presents.
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