Kat Lay
Global Health Journalist, The Guardian
TUESDAY 3 NOVEMBER, 9:00AM – 10:30am UK | WEBER SHANDWICK, 135 BISHOPSGATE, LONDON, EC2M 3AN
From science fiction to healthcare: telling breakthrough health stories
Wearables, AI-enabled care, and gene editing were once the stuff of science fiction. Today, they are moving from possibility into practice – creating extraordinary opportunities for everyone globally, and new challenges for the communicators tasked with explaining them.
In a crowded and increasingly sceptical media environment, innovation alone is not enough to earn attention. The stories that cut through are those that make complex science relevant, credible and meaningful to people’s lives.
Join us for a journalist-led conversation exploring what makes a healthcare story genuinely newsworthy in 2026. We’ll dissect how to turn breakthrough science into compelling narratives, building trust without overpromising, and consider how healthcare organisations can navigate the gap between innovation and adoption.
Agenda
Arrival and welcome
Guests arrive and breakfast (15 mins)
Panel discussion
A panel of leading journalists and communicators unpack what makes breakthrough science cut through, and how to balance highly creative storytelling with credibility and responsibility. (35 mins)
Audience Q&A
The panel takes questions from the audience. (10 mins)
Final remarks and close
Summary of key takeaways and guests depart (15 mins)
Book your place
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Let's talk
Our London-based team of health media specialists lives and breathes earned-first strategy. From handling brand milestones and disease awareness campaigns to navigating complex corporate reputation issues, we know what it takes to cut through. Do get in touch if you want to discuss how these trends might impact your upcoming strategy. We’d love to hear from you.
