Account Manager - Corporate PR

Who is Weber Shandwick?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Ikea, Unilever and eBay to name a few. 

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Develop data driven insights and strategies to drive measurable impact
• Creating impactful creative campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What’s Happening?

Join our dynamic team where innovation meets expertise. Weber Shandwick Scotland is looking for an experienced, ambitious and energetic Senior Manager or Account Director to join our team and support some of our most exciting clients, both globally and locally.

You will have the unique opportunity to shape the narrative for leading companies in the consumer space. You’ll be joining a talented team that creates cultural value and helps brands navigate the ever-changing age of communications: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity.

We are proud to work with the world’s largest corporations, companies, and organisations. This role offers you the same opportunity – to work with the biggest and best clients in the world.  

What will you be doing?

• Builds client relationships by providing counsel to multiple clients, driving execution of tactical plans to ensure high-quality deliverables.
• Successfully manages client expectations, team resources, and deliverables around major campaigns and projects.
• Serves as an active participant in client meetings and presentations; crafts, presents, and executes integrated communications strategies for major campaigns.
• Conducts and manages the flow of research and materials development necessary to analyse client issues.
• Functions across disciplines with a knowledge of social media strategies and tactics.
• Monitors media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc.
• Understands industry issues that directly and indirectly affect the client.
• Composes media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conducts media outreach.
• Proofs and edits client-related documents.
• Develops and builds relationships with media
• Brainstorms and brings to life compelling ideas for clients and media.
• Leads small teams to conduct pressing research on a wide range of issues, reviews and prepares executive summaries and/or analyses of information into strategic and actionable recommendations.

Who are you?

• Already working as a Senior Manager or Account Director in a PR agency.
• Proven experience within media relations planning for consumer clients.
• Exceptional written and verbal communication skills
• Excellent project management and organisational skills.
• Ability to translate client needs into effective project plans.
• Strong collaboration skills.
• Strong negotiation and persuasion abilities.
• Ability to deliver campaigns across multiple platforms.
• Ability to effectively build external relationships.

Anything else?

Weber Shandwick Scotland are headquartered in Glasgow and have offices in Edinburgh and Aberdeen. This role can be based from any of these 3 offices on a hybrid model with two days per week in the office. However we are a flexible bunch, so please do reach out if you have flexibility requirements and we’ll be happy to chat!
  

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• 4pm Friday finish
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and festive period off
• Flexible public holidays (from 2023)
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

We appreciate the time take to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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