Social Media Account Director/VP, Healthcare

London, England, United Kingdom

Published

17/10/2024

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Position: Social Media Account Director/VP, Healthcare

Practice: HEALTH

Location: London, UK

 

Weber Shandwick help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreography stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. Novartis, Pfizer, HSBC, Unilever, Ebay and IBM to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle. We are known for:

  • Developing data driven insights and strategy to drive measurable impact
  • Creating impactful creative that taps into culture
  • Creating channel and platform agnostic campaigns that grow organically
  • Delivering integrated campaigns that are earned-first but deliver for paid and owned channels

 

A little bit about us in Digital Health:

It’s never been a more challenging and exciting time to work in digital health communications. Artificial intelligence, data-driven insights and tangible tech solutions are all being used to communicate with a public – including patients, healthcare professionals and media – who are more engaged than ever before. At Weber Shandwick, we’ve always been on the front foot when it comes to innovation within the industry.

The digital health team sits as a group within the broader health practice, leading the way forward on social media, digital builds and technological innovation to bring science to life with multi-platform creative work.

 

What’s happening?

We are excited to announce that we are looking for a Digital Health Account Director. This is an important role, driving digital and social media activity in our health practice. This person would lead some of our bigger digital pieces of work and would play an important leadership role with the management team within the health practice. You will need to excel at client management and have experience running teams and big pieces of digital health work, ideally in the pharmaceutical space.

 

What will you be doing?

  • Driving growth of digital work by consulting with internal teams on a wide range of accounts to identify digital and social opportunities
  • Developing and presenting social media and content strategies across client portfolios, demonstrating extensive knowledge of audience behaviour and platform requirements, acting as a senior point of contact for clients and supporting other members of the team with their social media strategies
  • Providing paid media counsel across a range of platforms
  • Overseeing the execution of social media campaigns and paid support
  • Contributing to digital team management, including delivering training, developing members of the team and taking an active role in recruitment and retention

 

Ideal Experience required

  • Digital acumen – Excellent knowledge and clear understanding of our digital capabilities. A pioneer and leader in the digital practice. Digitally connected; actively integrates digital solutions into client programmes.
  • Excel across all spheres of communication and demonstrate excellence through leadership/example
  • Demonstrate a clear understanding of our digital/social capabilities and how to apply them to client work
  • Quality standards – set high quality standards across teams, have an eye for detail and proactively contribute to quality standards across the company
  • Presentation skills — be a confident and convincing presenter that exudes credibility in all meetings whether internal or external

 

We are looking for creativity and Innovation

  • Creativity is central to the business at Weber Shandwick. Continuously striving to demonstrate originality and creativity routed in sound strategic insight to apply to client’s work
  • Showcasing and encouraging an entrepreneurial approach to both client work and the business as a whole
  • Looking for creative ways and approaches to build the business both within and across practice.
  • Demonstrate creation of ideas and encourage ideation amongst team members

 

Who are we?

Weber Shandwick are a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.

The firm was the most awarded PR agency 2023 at the Cannes Lions International Festival of Creativity and was named to Ad Age’s Agency A-List in 2024. Weber Shandwick was also honoured as PRovoke’s Global Agency of the Year in 2023 and PRWeek’s Global Agency of the Year in 2024.

Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

 

Weber Shandwick is part of the IPG DXTRA family and wider Interpublic Group.

At IPG DXTRA we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships

 

#LI-CL1

 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

 

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We  appreciate the time take to apply for the role and your recent interest in United Minds. 

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

#LI-JG1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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  • Functions across disciplines with a knowledge of social media strategies and tactics.
  • Monitors media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc.
  • Understands industry issues that directly and indirectly affect the client.
  • Composes media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conducts media outreach.
  • Proofs and edits client-related documents.
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  • Leads small teams to conduct pressing research on a wide range of issues, reviews and prepares executive summaries and/or analyses of information into strategic and actionable recommendations.

Behaviours

  • Always professional in conduct both with clients and team members
  • Displays a can do, will do attitude with teams
  • Celebrates team effort
  • Invested in the development of junior team members and displays leadership through constructive and fair critique

 

Who are you?

  • Experience in a relevant field.
  • Intermediate/progressing level of expertise.
  • Excellent project management and organisational skills.
  • Ability to translate client needs into effective project plans.
  • Strong collaboration skills.
  • Advanced written and verbal communication skills.
  • Strong negotiation and persuasion abilities.
  • Ability to deliver campaigns across multiple platforms.
  • Intermediate level in account management duties, including client reporting, measurement and evaluation, and data analysis.
  • Ability to effectively build external relationships.
  • Basic commercial awareness and business acumen.

 

 

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  • Private medical insurance
  • Group life assurance
  • Group income protection
  • Personal pension plan
  • Employee Assistance Programme

Flexible Benefits:

  • Buy or sell holiday
  • Additional life assurance cover
  • Critical illness insurance
  • Personal Accident Insurance
  • Dental insurance
  • Travel insurance
  • Health screening
  • Gym discounts
  • Cycle to work scheme
  • Health cash plan
  • Flexible working with our 3:2 hybrid work model
  • 4pm Friday finish
  • Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
  • 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and festive period off
  • Flexible public holidays (from 2023)
  • Sweets and snacks in the office
  • Exclusive shopping discounts and perks
  • Headspace membership
  • Annual eyecare voucher
  • Season ticket loan
  • Referral bonus scheme
  • Long service bonus
  • Enhanced family leave
  • Inclusive and invisible health policies

We appreciate the time take to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

#LI-LM1

 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.