Project: Banking Insider

Positioning IBM as the partner for innovation 

IBM wanted to deepen engagement with existing banking clients across EMEA by positioning itself as the partner for innovation. We researched 750 C-suite execs and devised a hyper-targeted campaign complete with LinkedIn Live in each market.

01The Context

IBM had a strong relationship with the banking sector across EMEA but wanted to deepen engagement with clients and position itself as the partner for innovation.

02The Move

To gain a greater understanding of business decision makers, what they care about and the channels they use, and to target them more strategically than ever before.

03The Action

Using the insights, we devised IBM Banking Insider – a strategic campaign, including innovative LinkedIn Live in each market, that deepened client relationships.

04The Impact

LinkedIn Live registrations up 200%. Impressions up 169%. And several inbound enquiries reported by IBM directly on the back of the Banking Insider campaign.

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