Bringing Pinterest to the heart of London retail 

Pinterest’s new London office on Oxford Circus was an opportunity to show how the platform could support British retail, as people move from discovering branded content online to shopping in physical stores. The opening also needed to demonstrate the significance of Pinterest’s investment in Oxford Circus as a major retail destination, while attracting UK political stakeholder and media attention.

 

We used the Mayor of London’s planned pedestrianisation of Oxford Street as a timely hook, inviting Mayor Sadiq Khan to the opening. We secured an Evening Standard online exclusive with the Mayor and Pinterest’s Vice President of International, Gregory Owens, then supported the visit with social content and follow-up media outreach.

The Evening Standard interview ran online the following day. Video and visual content shared by the Mayor’s team gained tens of thousands of views across X, LinkedIn and Instagram. City A.M. also covered the opening in its Notebook section, including Pinterest’s financial results and its positive role in supporting British retail.