Prime Video
Project: Coming2America
Turning the return of King Akeem into global news
To celebrate the launch of Eddie Murphy film, Coming 2 America, Prime Video UK wanted to make headlines. We draped giant flags adorned with Murphy’s face on famous landmarks across two continents and announced it in a spoof news piece. Cue headlines.
01The Context
To celebrate the launch of Eddie Murphy film, Coming 2 America, Prime Video UK wanted to make a splash with a larger than life headline-grabber.
02The Move
A global stunt and irresistible multi-channel campaign that would spark huge excitement for the return of King Akeem of Zamunda.
03The Action
We draped a giant Zamundan flag on the National Gallery in London and on landmarks across two continents, supported by a spoof news piece that broke the internet.
04The Impact
The stunt, social campaign and influencer support drew 32m social impressions and 1.1m impressions across Prime Video’s owned channels.
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