eBay
Project: OG Drops
A power play for sneakerheads
Soaring retail prices were blocking fans from the sneaker market. The hottest sneakers, intended for the feet of many, were in the hands of the few. eBay, one of the biggest sneaker marketplaces, wanted to change the game. We did that with OG Drops.
01The Context
Skyrocketing sneaker prices were blocking fans from the market. The hottest sneakers, intended for the feet of many, were in the hands of the few.
02The Move
To give fans access to iconic sneakers at affordable prices. And to put eBay at the heart of sneakerhead culture.
03The Action
OG Drops, an event, OOH campaign and series of sneakerhead partnerships that allowed fans to the buy iconic sneakers at their original prices.
04The Impact
We generated a reach of 55.25m, engaged 26k sneakerheads and saw eBay take back sneaker resale market share.
Let’s talk
Ready to make an impact? Build something brave? Let’s do it together.
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