Whisky Hammer
Project: From Cask to Riches
The most hyped whisky auction of all time
The founder of auction site, WhiskyHammer.com, was contacted by a customer wanting to sell a rare cask of Macallan he bought in the 1990s but forgot to collect. Our job was to hype the auction, attract new sign-ups and break a world record…
01The Context
The founder of auction site, WhiskyHammer.com, was contacted by a customer wanting to sell a rare cask of Macallan he bought in the 1990s but forgot to collect.
02The Move
To build excitement for the auction and break the world record for most expensive cask of whisky ever auctioned. In doing so, raise awareness of WhiskyHammer.com.
03The Action
Secured coverage in Forbes and Robb Report, leading to a huge buzz around the auction and many new WhiskyHammer sign-ups, some of which became major bidders.
04The Impact
138 pieces of media coverage, 590% increase on objectives and a world record breaking auction sale of $1,295,500.
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