QMS
Project: Make It
A new perspective on lockdown dinners
Lockdown triggered one of the most challenging periods in the red meat industry’s history. Quality Meat Scotland wanted to inspire consumers in order to stimulate the market. We created a video series that delivered a new perspective on lockdown dinners.
01The Context
When lockdown hit, the red meat sector was severely impacted, triggering one of the most challenging periods in the industry’s history.
02The Move
To help Quality Meat Scotland encourage consumers to broaden their repertoire in order to boost sales of quality meats and stimulate the struggling market.
03The Action
Make It: a video series platform that delivered a new perspective on lockdown dinners, featuring irresistible content from superstar chefs and influencers.
04The Impact
2m in media reach, 1.1m in influencer reach and a major contribution to £1m in Scottish red meat sales as part of a wider campaign.
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