Magnum
Project: Magnum Grip
Where tennis meets fashion
We helped Magnum transform ice cream consumption into a status symbol at Roland-Garros by creating an exclusive, fashion-forward accessory that captured Gen Z’s obsession with both sport and style.
01The Challenge
Gen Z audiences flock to Roland-Garros for the tennis and the style. Yet in a tournament crowded with high-end luxury sponsors competing fiercely for influencer attention, Magnum needed a way to stand out and authentically resonate with an audience that values fashion as much as sport.
02The Solution
We created the Magnum Grip – a sleek, tennis racket-inspired luxury accessory that transformed a simple ice cream moment into an unmissable status symbol. Just 100 limited-edition pieces were produced and seeded with carefully selected fashion and lifestyle influencers, ensuring the Grip – and the ice cream – became a visible, shareable part of the Roland-Garros experience.
03The Impact
The campaign generated 8M+ social media impressions, 228.5K+ engagements and 80+ posts and stories from major fashion and lifestyle influencers – a 123% year-on-year increase. The campaign reinforced Magnum’s position as the most fashionable ice cream on the market. Game, set and Magnum.
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