How Marcus Rashford called full-time on child poverty 

In 2020, Marcus Rashford MBE put the conversation around child poverty on the political agenda. In 2021, the National Food Strategy showed there was more to be done.

To generate support for the recommendations set out in the National Food Strategy and build momentum to ensure the Government acted with urgency.

#WRITENOW, a campaign fronted by Marcus Rashford MBE that encouraged members of the public to write to their local MPs and support the recommendations.

500+ pieces of coverage reached 3bn+ across broadcast, print and online. Following the pressure, the Government allocated £200m of annual funding for three years.