53%
more likely to drive very large business effects
Our industry-first proprietary solution uses AI models to holistically measure the Earned Effect over the short, medium, and long term, comprising three distinct products: The Earned Score assesses real-time effectiveness of media efforts, focusing on a brand’s coverage and conversation. The Scenario Planner analyses quarterly impact scenarios, evaluating potential consequences of shifting brand priorities on reputation. The Conversion Model examines extended impacts on business outcomes to guide strategic investments for maximum results. Download a summary of Earned Impact Value below and get in touch to find out how the tool can help your business grow.
Download our three-page overview of The Earned Effect Study, including key findings.
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If you would like to learn more about the research and/or find out how the Earned Impact Value tool can help your business grow, do get in touch.
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