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Friday 09 October, 2015

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Adam Clyne Chats to 6Tribes Creator Anthony Rose

07 Oct 2015

The third in our Tech Talks series of interviews with entrepreneurs doing great things in the digital and social media space sees Adam Clyne catching up with client Anthony Rose, the developer behind BBC iPlayer and creator of the 6 Tribes app – a new type of social network that uses social data to connect users with interest-based topics and like-minded people.

From Research to Reality: three years of applying the Science of Engagement

16 Sep 2015

In our Science of Engagement research in 2012, we canvased the opinions of three leading academics to identify the fundamental drivers of engagement. We have since worked closely with behavioural insights practice Canvas 8 and our sister research agency KRC to develop a quantitative methodology that has helped us measure how brands, issues, employers and even cities engage their audiences against each of the 19 Elements and 10 Principles of engagement we identified in the original award-winning research.
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James Nester Joins Weber Shandwick as UK Executive Creative Director

27 Jul 2015

James Nester has joined Weber Shandwick as UK Executive Creative Director with a brief to raise creativity throughout the agency whilst further bolstering the agency’s digital and social credentials.
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The Female CEO Reputation Premium

30 Jun 2015

Weber Shandwick, in partnership with KRC Research, released The Female CEO Reputation Premium? Differences & Similarities, a supplementary report to The CEO Reputation Premium: Gaining Advantage in the Engagement Era (March 2015). This survey of more than 1,750 senior executives worldwide indicates that corporate and CEO reputations are largely gender-blind when it comes to contributing to overall company reputation and market value, and major differences between male and female CEOs leadership qualities are surprisingly few. However, it also finds that when women have a highly-regarded female CEO as a role model, they are more likely to stay at their companies and more motivated to strive to rise to the top themselves...

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Food Forward Trends Report – Asia…

07 Sep 2015

Weber Shandwick’s Asia Pacific Food Forward Trends Report II…
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