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Friday 27 May, 2016

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Blog post #58: Creative courage in health communications

27 May 2016

You might not think of health communications as naturally being a highly creative sector of the industry. Regulation, risk aversion and vigilant monitoring arguably spring to mind before mind-blowing, eye-popping creativity. Three years since its inception, the Lions Health Festival of Creativity has done a lot to challenge that perception, and it’s been a game-changer for our health practice. We work with teams across EMEA who are inspired by the work coming out of Cannes and who are committed to raising the creative bar in health communications.

Shirin Majid joins Weber Shandwick as Creative Director

23 May 2016

Shirin Majid has joined Weber Shandwick as Creative Director. Based in London, Majid will help oversee the creative output of the UK offices and creatively lead work for key clients across the consumer, corporate, healthcare, technology, and social impact practices. Reporting to James Nester, EMEA & UK Executive Creative Director who joined July 2015, Majid further bolsters the growing creative specialist team and the agency’s digital and social content credentials. For the past two decades, Majid has helped build brands – from global icons to fledgling start-ups – via public relations, digital, social, events and content. One of her most iconic campaigns was the award-winning and influential Smirnoff Nightlife Exchange Project that ran for two years across 50 markets.

Weber Shandwick Named PRWeek Global Agency of the Year for the Second Year in a Row

29 Apr 2016

Weber Shandwick was named Global Agency of the Year at the 2016 PRWeek Global Awards, marking the second year in a row the firm has earned this honour. The award recognises firms that demonstrate great business results, talent development, community leadership, innovation and outstanding customer relationships across at least three different continents. Weber Shandwick was also named Large Agency of the Year and overall Agency of the Year at the PRWeek U.S. Awards earlier this year.

Are brands ready to make virtual a reality?

28 Apr 2016

The virtual reality landscape is exploding, from content creators and platform integrators, to headset manufacturers and technology partners. Are brands ready to navigate this complex mix of requirements to tell an immersive story? Patrick Chaupham, EVP, Creative Technology Strategy, Weber Shandwick and Adam Clyne, Head of Digital EMEA, will be taking the stage at this year’s Holmes Report In2 Innovation Summit EMEA May 25th in Berlin to explore storytelling, technology considerations, brand partnerships and the social and digital landscape that drives engagement.

Weber Shandwick partners with leading professor to explore how brands engage with Generation K

18 Apr 2016

Weber Shandwick has announced a new, exclusive strategic partnership with Professor Noreena Hertz, the acclaimed economist, author, strategist, Honorary Professor at University College London and fellow of Cambridge University's Judge Business School. Formally launched on Adweek Europe’s IPA Stage on Monday 18th April, the partnership will build on Professor Hertz's extensive ongoing work on what she calls Generation K ("K" for Katniss Everdeen the heroine of the Hunger Games) − 14-21 year olds.

First Global Public Relations Firm to Adopt Facebook at Work

30 Mar 2016

Weber Shandwick is the first global public relations firm to fully adopt the Facebook at Work collaboration platform. The enterprise-wide engagement comes on the heels of a successful pilot programme that began in late 2015, in which the firm was also the first global PR firm to engage as early adopters. The launch of the platform is part of Weber Shandwick’s ongoing effort to explore and understand new innovative communications platforms for clients to engage key constituencies, employees increasingly being among the most important.
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Introducing the Gender Forward Pioneer (GFP) Index

08 Mar 2016

Weber Shandwick has released its Gender Forward Pioneer (GFP) 2016 Index, which measures the percentage of women in senior management positions at Fortune Global 500 companies. The Index is a supplement to Gender Equality in the Executive Ranks: A Paradox - The Journey to 2030, a global study sponsored by Weber Shandwick and KRC Research and conducted by The Economist Intelligence Unit (EIU). According to the GFP Index, only 10.9% of senior executives at the world’s largest 500 companies are women.

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