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Sunday 14 February, 2016

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Blog post #44: The case for always-on transparency

11 Feb 2016

People’s increased demand for transparency – as consumers, advocates for social issues, voters and more – is shifting how organisations around the world communicate. In our new report, Always-On Transparency, we explore the way that corporations, nonprofits, foundations and government bodies engage in dialogue about their work and its impact – and the important lessons learned along the way. The report includes a five-step roadmap: a starting point for organisations across sectors to align their practices with best-in-class transparency efforts.
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Weber Shandwick’s Social Impact Team Introduces Second Innovation Trends Report on Always-On Transparency

09 Feb 2016

Weber Shandwick’s Social Impact practice, a global team working at the intersection of corporate social responsibility, sustainability and social issues, continues its exploration of key macro trends that are shaping the future of social impact work with the introduction of its new Always-On Transparency report. This second report in the five-part Innovation Trends Report series explores the role of transparency in building trust, credibility and the right to operate for corporations, nonprofits, foundations and government entities.
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Prime Named to Contagious Pioneers 2016, Honouring the Best and Bravest Agencies in the World

03 Feb 2016

Prime, a Weber Shandwick company, was named to the inaugural list of Contagious Pioneers, “a ranking of the agencies around the globe that consistently set the standard for excellence and innovation in marketing.” The 12 agencies honoured as the Contagious Pioneers 2016 were selected by the editors of Contagious, a marketing intelligence service focused on innovation and creativity.
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Weber Shandwick is First Global PR Firm on Facebook at Work

17 Dec 2015

The pilot is part of the firm's ongoing effort to explore and understand new innovative communications platforms for clients engaging important constituencies, including employees. Weber Shandwick employees across various teams and global locations will be a part of the pilot programme initially. The agency pilot will include teams with varied organisational structures and workflows to understand the platform’s best use-cases for different types of clients, as well as for the firm itself.
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Weber Shandwick launches ‘Brexit’ risk assessment tool for business

18 Dec 2015

In the week of a major European summit on the future direction of the Union, Weber Shandwick has launched an innovative new tool to enable businesses to plan for the variety of scenarios pertaining to the UK’s future membership of the UK. The next twelve months could see a fundamental transformation of Britain’s relationship with Europe. Indeed, the most recent polls show the race to be on a knife-edge. This could make a real difference to business and the environment in which business operates in. In this light, Weber Shandwick has developed a Brexit Risk Assessment Tool, to help businesses navigate this complex and potentially difficult environment.
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Investing in What Matters

19 Nov 2015

The recent United Nations General Assembly convened 193 member states and took an important step in approving new Global Goals for Sustainable Development, focused on critical areas: people, planet, prosperity, peace and partnership. This ambitious agenda for the next 15 years recognises that ending poverty must go hand-in-hand with efforts to build economic growth and address a range of social needs, including tackling climate change. It’s an agenda that Weber Shandwick is energised to support – and has been supporting – in partnership with our clients. Weber Shandwick is proud to be supporting more than 150 client assignments focused on the 17 new Global Goals, spanning creative campaigns focused on poverty, hunger, gender equality, economic growth and more.

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