In the fast-paced world of healthcare communications, staying ahead isn't just an advantage - it's essential. The media landscape is constantly shifting, and our ability to anticipate and navigate these changes is key to our success. That’s why I’m excited to introduce this monthly briefing, curated specifically for healthcare media specialists. We cut through the noise and deliver the media trends, desk moves, and strategic insights you need to land your next big story. Read on for this month's intel, and subscribe above to get early access to future insights.
The New Scientist desk is actively looking for pitches on longevity, neuroplasticity, sexual wellness, and angles that challenge long-held beliefs. Head of Features Claudia Canavan has also mentioned that researcher profiles perform well, especially when the scientist has a personal or lived connection to their field of study.
Acting Head of Health Features Alice Wilkinson shared that the desk is hunting for fresh, investigative angles on current news (e.g., exploring the benefits of GLP-1s beyond weight loss). With a massive internal push for TikTok, Instagram, and YouTube content, pitching a strong visual or platform-specific hook from the outset is another way to secure their attention.
Consensus is shifting: 00:01 embargoes are defunct, and there is no one-size-fits-all approach. Our advice? Zero in on 1-2 priority outlets and tailor the embargo to their editorial meetings or popular placement times. For morning broadcast, that usually means 6am, whereas online news desks prefer 12pm or 6pm to catch audiences reading during their downtime. If you’re issuing as immediate release, it needs to be out before 8am.
Our London-based team of health media specialists lives and breathes earned-first strategy. From handling brand milestones and disease awareness campaigns to navigating complex corporate reputation issues, we know what it takes to cut through. Do get in touch if you want to discuss how these trends might impact your upcoming strategy. We’d love to hear from you.
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