Issue 148 | Friday 18 July
Gen Z Stare 0.0, the demon-slaying soundtrack of the summer, Watermelon Dog, Horse Girls and film fandoms!
Cultural relevance is vital for brands to capture attention and make an impact, but keeping up with trends is challenging. To add value, brands must move beyond trend-hijacking and become ‘culture makers’.
Each week, TWSC’s culture curators identify micro trends, highlight broader cultural shifts, and predict what’s next – in the Weber Forecast.
Browse previous issues
Want to know what else is on the horizon?
Our ‘Signals’ reports offer deep dive insights and implications for your brand, audience or category and our ‘Culture Collider’ workshop methodology approaches briefs through the lens of cultural trends, to help you and your team create culture-first ideas. To find out more, do get in touch - we’d love to hear from you!
Sign up to The Forecast
To receive the Weber Forecast each week, submit your details via the form.
Fields with * are required.