Anthropy25 - Weber Shandwick

THE EDEN PROJECT | 26 – 28 MARCH 2025

Shaping the future of Britain

We believe the communications industry has a shared responsibility and critical role to play in making the UK a better place. That’s why we’re proud to partner with Anthropy as it brings together over 2,000 responsible leaders from cross-sector organisations to facilitate changing practices, building new partnerships, influencing policy and transforming personal behaviour.

Key takeaways

The Value of the Creative Industries

Barnaby Fry, EVP, Corporate Reputation, Weber Shandwick, EMEA, shares key outtakes from our session on the value of the Creative Industries in driving growth for the UK and the role brands can play in nurturing talent to strengthen our soft power around the world.

Corporate purpose in today’s shifting global landscape

Graham Reid, SVP, Head of Sustainability, UK, and Sarah Whittaker, Head of Sustainability Communications at Primark, reflect on our #Anthropy25 session, which looked at purpose amid global political upheaval.

Driving growth with AI

James Robertson, Head of Digital Communications and AI, UK, reflects on the strong sense of optimism among business leaders as they continue to explore the opportunities this technology offers for driving future growth.

Addressing societal inequalities

Sarita Shah, Vice President, Strategic Communications, UK, reflects on the critical topic of inclusion following her time at Anthropy25. Despite today's challenging geopolitical climate, addressing societal inequalities and an ongoing commitment to supporting underrepresented groups remain imperative for UK business leaders.