Multiple wins for Weber Shandwick at the purpose awards EMEA
Last week, Weber Shandwick teams in Stockholm and Manchester saw their work honoured at the 2021 Purpose Awards EMEA.
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Building on recent success at the PRWeek Global Awards and the EMEA SABREs, campaigns for leading Swedish food brand, Felix and UK supermarket, Iceland Foods were named winners across a total of four categories, making Weber Shandwick the most awarded agency at this year’s programme. Here are the details:
The Climate Store for Felix
Brand-led: Best Environmental Cause Campaign – winner
Brand-led: Best Public Awareness Cause Campaign – winner
Public Sector: Best Environmental Cause Campaign – winner
Iceland Feeds the Nation for Iceland Foods
Specialist: Best Proof of Authenticity – winner
In addition, Our One Home, devised for Fauna & Flora International, the world’s oldest international conservation organisation, received a high commendation in the ‘Specialist: Best Use of Celebrity and/or Influencers’ category.
Commenting on the result, Heather Blundell, managing director, UK Client Counsel said: “With purpose and social impact initiatives more important than ever, it is a true privilege to partner with ambitious and courageous clients determined to make a difference and we are proud to see these key initiatives recognised. With the work delivered during one of the most challenging years in living memory, this success is a true testament to everyone involved.”
A Campaign, PRWeek and Third Sector collaboration, the Purpose Awards EMEA programme recognises campaigns that use creative ideas successfully to further positive causes, and acknowledge the organisations behind them.